01 — Heritage
The Journey
Who is Anand Exports? Anand Exports is a family-owned diamond manufacturing company founded in 1989 in Surat, India. We specialize in sourcing ethical rough diamonds and utilizing decades of lapidary expertise to supply luxury jewelry brands worldwide with premium wholesale diamonds.
Anand Exports was established in Surat — at a time when India was rapidly becoming the world's foremost diamond cutting and polishing hub.
Our founder, with nearly four decades of rough-stone intuition, built the business around a simple principle: that every diamond, however small, deserves to be treated as irreplaceable. That ethos has guided our selection, planning, and polishing decisions every single day since.
Today, the second generation of the Anand family continues this legacy — integrating cutting-edge laser planning technology with old-world lapidary mastery to serve a global clientele from Antwerp to Tokyo.
Established in Surat, India. Founded by Popatbhai, Harsukhbhai, Gordhanbhai, Ashwinbhai, and Ramnikbhai with a focus on ethical sourcing.
Expanded operations to include a dedicated facility in Mumbai's Bharat Diamond Bourse. Began exports to Belgium and the USA.
Launched sustainability initiatives, funding and operating 2 schools in Surat for children of our artisans and the community.
Growing to 60+ employees. Delivering custom rough and polished parcels globally, serving both B2B and B2C markets.
Our operating principles are not aspirational statements — they are the standard we have held ourselves to every day for nearly four decades.
Every rough diamond we procure carries a Kimberley Process certificate. We conduct independent mine-of-origin audits and maintain transparent chain-of-custody records accessible to our buyers.
We reject any stone that does not meet our internal grading thresholds — which exceed GIA standards at every clarity and colour level. Our rejection rate of 12% of sourced parcels is our quality guarantee.
Over 80% of our revenue comes from repeat buyers. We build partnerships, not transactions — understanding each client's specific quality windows, price points, and delivery timelines.
Anand Exports was established through the shared vision of five partners who laid the foundation for our global presence and craftsmanship.
Anand Exports has been a Kimberley Process participant since 2004 — one of the earliest Indian diamond merchants to adopt the full certification scheme. But we believe KP compliance is a floor, not a ceiling.
We conduct voluntary mine-of-origin audits, participate in the Responsible Jewellery Council's certification programme, and publish an annual transparency report available to all verified buyers.
"We believe that a diamond's provenance is as important as its brilliance. The story of where it came from must be one of integrity."
— The Founding Partners